WE ARE DAILY ELEGANCE

The story of Daily Elegance started two years ago when founders Maria & Jörgen Johnson took the step together with designer Denice Rydenfors to develop a lifestyle concept for the woman of our time.

We are a creative team of people working from Sevilla, Miami & Malmö. We bring the influences from our lifestyles and travels together to create a lifestyle concept for the fashionable, busy and conscious woman of our time.
The Daily Elegance woman knows that a classic style is ever modern and as such seeks timeless quality products that will last far beyond the current season. With products ranging from fashion to home décor, she can easily find a lot to love and cherish within the same brand. Daily Elegance is all about making timeless elegance easy.

Today is the Daily Elegance lifestyle concept sold in stores worldwide and in our own webshop.

Feminine strength, contemporary sophistication, independent style - The Daily Elegance lifestyle.

DESIGNER

DENICE RYDENFORS

Our creative designer Denice Rydenfors is educated in Copenhagen at The Royal Danish Academy of Fine Arts and Design.

After living in Sweden, France, Scotland, Los Angeles and Spain she has gathered influences and impressions from different lifestyles of the modern woman.

Fashion history, art and a deep knowledge of textiles are combined in an eclectic style with an open mind for new lifestyle trends. With a pan-Scandinavian family history, the influence of the North’s nature, light and the beauty of space are also inevitable elements in her spectra.

Denice is working close together with the Daily Elegance team to bring the lifestyle concept to life.

DESIGNER DENICE RYDENFORS

Our creative designer Denice Rydenfors is educated in Copenhagen at The Royal Danish Academy of Fine Arts and Design.

After living in Sweden, France, Scotland, Los Angeles and Spain she has gathered influences and impressions from different lifestyles of the modern woman.

Fashion history, art and a deep knowledge of textiles are combined in an eclectic style with an open mind for new lifestyle trends. With a pan-Scandinavian family history, the influence of the North’s nature, light and the beauty of space are also inevitable elements in her spectra.

Denice is working close together with the Daily Elegance team to bring the lifestyle concept to life.

HEAD OFFICE

Main Office & Showroom Europe
Daily Elegance
Grimsbygatan 24
SE-211 20 Malmö Sweden

RETAIL SALES

Nina Mansoori
Nina.Mansoori@dailyelegance.se

MARKETING/PR

Maria Hedmark
Maria.Hedmark@dailyelegance.se

DESIGN

Denice Rydenfors
Denice.Rydenfors@dailyelegance.se